AUTHOR, ENTREPRENEUR, SPEAKER
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Unlock the Personal Brand Secrets of CEO’s and Celebrities
Three powerful trends are driving the workforce towards a personal brand revolution, where a well-managed identity is no longer a luxury, it’s a necessity.
In the next five years, analysts predict half of the Western workforce will be self-employed.
We’re living in the era of ‘brand you’ where customers search our virtual identity long before they meet us, unqualified competitors out-rank us online, and where the global marketplace is compelling us to become a ‘go-to’ person, with a very specific field of expertise.
As the explosion in social media use blurs the boundaries between personal and business identity – unless we pay attention to our personal brand our privacy and our reputation is at stake.
Developing a personal profile is no longer just for entrepreneurs, CEOs and the socially savvy. Establishing an authentic personal brand is now everybody’s business.
The Business of Being You
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Fleur Brown is a creative entrepreneur who has helped build the profiles of some of the world's most innovative media, technology and entertainment brands, thought leaders and entrepreneurs. Fleur is passionate about helping individuals establish and grow their personal profile and this website is dedicated to that focus. Fleur is Cofounder and CEO of award winning PR Agency the Launch Group, Founder and Executive Producer of the ENTREPRENEURS TV Show on Sky Business News and a CoFounder of TEDxSydney - one of the world's largest innovation festivals.